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Led a transformation at a Fortune 500 beverage company

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Case Studies / Product Op Model

Brands worth reaching for.

Constellation Brands is the fastest-growing beers, wines and spirits company in the U.S., known for Corona Extra and Modelo Especial. cbrands.com

The Challenge

Constellation Brands had issues with digital innovation due to unempowered teams, a project mindset and a lack of customer insight. I led a team with the goal to change this via product-centric transformation.

The
Process

  1. 1

    Diagnosed the starting point

    • – Product health check, to assess product capabilities across the organisation.
    • – End-to-end mapping of the year-long B2B2C sales cycle to bring clarity and allow improvement to a complex process.
  2. 2

    Built the people foundation

    • – Established chapters to provide communities of practice for colleague support and empowerment.
    • – Product coaching to shape product culture and develop product leaders.
    • – Change management workshops and conferences to bring the company along on the journey.
  3. 3

    Embedded new ways of working

    • – Ran team vision & strategy workshops to set team direction and secure team buy-in.
    • – Set up and led a discovery lab to bring customer insight and experimentation into the product development process.
    • – Established an OKR framework to inspire, bring direction to, and support measurement of product teams.
  4. 4

    Defined the path to scale

    • – Defined the strategy to scale product centricity, presented to the CIO and ITLT.

The
Outcome

Shaped strategic direction for a Fortune 500 enterprise.

Plank of the digital roadmap

Scaling strategy presented to the CIO and ITLT - adopted into Constellation's digital roadmap.

Customer centricity embedded

Cross-functional Product and Sales teams now operate with a customer-led mindset by default.

Career impact for coachees

Positive feedback from individual contributors on how the coaching shaped their development.

Anushil Kumar
"We are very much indebted to the product transformation work led by AND Digital. We are well into our second year and now seeing the impact of product centricity at Constellation."
Anushil Kumar - VP - Strategy, Enterprise Architecture and Digital Innovation

Key takeaways

A good example of how product centricity can be introduced into an enterprise organisation and have a positive impact on team productivity and individual engagement.

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